On the left of the banner is the ETHOE logo (Explore The Heart Of England) featuring black text with a heart icon in place of the letter "A" on "heart" on a light red map of england, and on the right side, a collage of 5 photos showing famous landmarks in the west midlands, such as Broadway Tower (Cotswolds), the Black Country Living Museum, Mam Tor at the Peak Ditrict, Shakespeare's Birthplace, and a ine of honey-coloured cottages from the Cotswolds.
a young couple smiling and jumping in the air on a sunny day

Who We Are – Midlands Travel Experts

Explore The Heart of England is run by Ariel and Billy – locals of the Black Country, avid hikers, digital nomads, coffee fanatics, etc. etc.

We currently reside in Stoke-On-Trent and have lived in Birmingham, Wolverhampton, and Walsall. We’re on a mission to wander every village, town and city, and explore every peak, valley and countryside, in the West Midlands, aka the heart of England.

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Top Destinations

background photo of a pottery museum in stoke-on-trent, with a white box in the front centre displaying bold text that reads STOKE-ON-TRENT
background photo of a canal running through the city centre with barges moored on the water, with a white box in the front centre displaying bold text that reads BIRMINGHAM
background image of the flag of staffordshire, with a white box in the front centre displaying bold text that reads STAFFORDSHIRE

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